Where does sport end and the rest of the world begin?
For years now, sport has gone through cycles of rapid change. Commercialisation, globalisation, changing media models, massive state and private investment have all left their mark. At the same time, the cultural influence of sport has grown and adapted, in seen and unseen ways.
So how much is that about sport and how much is it about everything else?
Can the music business show us where sport is going? Are TV showrunners and comic book movie directors turning into football managers? How do partisan politics and soft power campaigns draw on the same impulses that build sports communities?
What are people buying when they buy into sport?
Outlines is an attempt to sketch a bigger picture.
From sports industry writer, editor and presenter Eoin Connolly, it will explore the boundaries between sport and other parts of media and culture in search of connections, common trends, and crucial differences.
