Archive - Outlines

Three loose thoughts on fandom

A recent Sky Sports survey went deep into the economic and social impact of watching and following sport. Fandom, increasingly, is a concept to take…

Sep 23, 2024 •

The revamped UEFA Champions League is a prime example of a sports event reshaped to meet fluctuating economic demands. But will it still fulfil its…

Sep 6, 2024 •

August 2024

An Olympic instant: glimpses of the Games in Paris

Paris 2024 revitalised the Olympic movement, while sparking new questions about its relationship with host cities. Outlines returns with a visit to the…

Aug 21, 2024 •

June 2023

Making an event of it

With commercial models in flux, could new live experiences and theme park-style attractions help sport find different ways of appealing to fans?

Jun 4, 2023 •

May 2023

Getting paid, and paying to get there

In sport and entertainment, the value and the cost of talent are part of an equation that is constantly being rearranged.

May 20, 2023 •

Another place: sport's global, local future

Whether in Wrexham, Wembley or shared online spaces, sport is facing trends that will reshape its communities.

May 4, 2023 •

April 2023

Might as well jump (into fun with intellectual property)

From the Air Jordan story to the Super Mario Bros, more and more types of existing IP are being translated into different media contexts. How much can…

Apr 25, 2023 •

Sport, entertainment, and everything in between

Sport is grappling with its place in infinite media space. So where does it ground its identity?

Apr 21, 2023 •

June 2022

Outlines is a newsletter exploring the boundaries between sport, culture, politics and technology, to find comparisons, common influences, and changing…

Jun 5, 2022 •

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